As a business owner, you want to ensure your website is as visible as possible to potential customers. Technical SEO can help you optimize your site and improve your ranking in search results. In addition to making your site more visible, technical SEO can also help you improve your website’s performance and user experience.
Technical SEO involves optimizing your website’s code and structure to make it easier for search engines to index and crawl your site. So, by improving your site’s Technical SEO, you can improve your ranking in search results and get more traffic.
Want to learn in more detail? Let’s start!
What Is Technical Seo?
Technical SEO is optimizing a website for Google’s search algorithm. It’s a specialized form of SEO that focuses on improving a website’s technical aspects to make it more visible in search results.
Technical SEO includes optimizing a website’s code, structure, and content for Google’s search algorithm. It also ensures that the website is accessible and easy for users and search engine crawlers.
Why Do You Need Technical Seo?
Technical SEO is vital for every business that wants to succeed online. It ensures that your website is built in a way that search engines can easily understand and index your pages so that your customers can find you easily.
It also helps to improve your website’s speed and performance, which is important for both search engines and users. A fast, responsive website will rank higher in search results and keep users returning.
Remember, technical SEO is not a one-time job – it’s an ongoing process incorporated into your regular website maintenance. But it’s worth the effort because technical SEO can significantly impact your bottom line.
What Are The Common Goals Business Set During Their Technical SEO Strategy?
Some common goals that businesses set for their technical SEO strategy include:
- Improving the visibility of their website in search engine results.
- Increasing traffic to their website.
- Improving the user experience on their website.
- Converting more visitors into customers or leads.
- Generating more sales or leads from their website.
- Increasing the overall ROI from their website.
- Improving brand awareness and recognition.
- Growing their business online.
Technical SEO Checklist
Technical SEO covers many optimization tasks, from improving website speed and performance to fixing 404 errors and redirects. As a small business owner, ensure that your website is technically sound and optimized for Google search. Use this Technical SEO Checklist to help you audit your site and identify areas for improvement.
1. Update Your Page Experience – Core Web Vitals
If you want your website to rank higher on Google, you must ensure that your page experience is up to par. Google measures page experience using three key metrics: loading speed, interactivity, and visual stability. You can improve your page experience by optimizing your website for these core web vitals.
2. Crawl Your Site And Look For Any Crawl Errors
Some factors could cause these, but often they result from problems with your site’s structure or coding. If you see any errors, take steps to fix them ASAP.
3. Fix Broken Internal And Outbound Links
If you want your website to rank high on search engines, it’s important to have working internal and outbound links. Any broken links will damage your site’s credibility and lead to a drop in rankings. Use a link checker tool to find any broken links on your site and fix them.
4. Get Rid Of Any Duplicate Or Thin Content
One of the most important aspects of Technical SEO is making sure that all of your website’s content is original and high-quality. It means eliminating duplicate or thin content that could drag down your site’s ranking. To do this, you can use a tool like Copyscape or SEMrush to check for duplicate content.
5. Migrate Your Site To HTTPS Protocol
If you haven’t already, migrate your website to HTTPS. It will ensure that all data passed between your server and website visitors is encrypted. Not only is this good for security, but it can also impact your SEO positively. In July 2018, Google announced that Chrome would start marking all HTTP sites as “not secure”. This change has been completely rolling out now, and other browsers will likely follow suit. As a result, it’s more important than ever to migrate your site to HTTPS protocol.
6. Make Sure Your Urls Have A Clean Structure
One of the most important aspects of Technical SEO is having a clean and well-organized URL structure. It will not only make it easier for search engines to crawl and index your website, but it will also help improve your click-through rate (CTR) from the SERPs.
7. Ensure Your Site Has An Optimized XML Sitemap
An XML sitemap is a file that contains all of the important pages on your website. It tells search engines like Google where to find each page and how often the pages are updated. It helps Google crawl your site more effectively and can improve your SEO.
8. Make Sure Your Site Has An Optimized Robots.Txt File
One of the most technical aspects of SEO is configuring your robots.txt file. This file tells search engine crawlers what they can and cannot access on your website. If your robots.txt file is not configured properly, it can interfere with your website’s ability to get indexed and ranked by search engines. That’s why ensuring your file is optimized for search engines is important.
9. Add Structured Data Or Schema Markup
Structured data is a type of code that helps search engines understand the content on your website. Adding structured data to your site can improve your chances of appearing in rich snippets and other enhanced search results. If you’re unfamiliar with structured data, we recommend checking out Google’s Introduction to Structured Data guide.
What Are Some Common Technical Seo Mistakes?
Technical SEO mistakes can badly impact the ranking and visibility of your website. Here are some common tech SEO mistakes that every business should avoid.
Failing To Redirect Properly
One common Technical SEO mistake is failing to redirect your old website to your new website properly. Setting up 301 redirects from your old website to your new website is important if you have a new website. It will help ensure that visitors who go to your old website will be automatically redirected to your new website and that search engines will index your new website instead of your old one.
Failing To Set Up A Sitemap
Another common Technical SEO mistake is people don’t set up a sitemap. A sitemap is an XML file containing all of your website’s URLs. This file helps search engines index your website more accurately and efficiently. Without a sitemap, search engines may have more difficulty indexing your website, which can impact your ranking.
Failing To Make Your Website Mobile-Friendly
Finally, another Technical SEO mistake is made by failing to optimize your website for mobile devices. With more and more people using mobile devices to access the internet, it’s important to ensure that your website is optimized for these devices. It means having a mobile-friendly website that is easy to navigate and load quickly. Failing to do this can result in a poor user experience, hurting your ranking.
These steps can help you avoid Technical SEO mistakes and improve your website’s ranking.
What Are Some Technical Seo Trends For The Future?
Although technical SEO is always changing and evolving. As Google makes changes to its algorithm, technical SEO changes too. But, here are a few technical SEO trends for the future:
1. Optimizing For Voice Search
With the rise of smart speakers and voice-activated assistants, voice search optimization is becoming increasingly important. According to Search Engine Land, making your site voice–search-friendly can help people find you. Adding proper schema data can help you make sure your site is set up for success with voice search.
2. Mobile-First Indexing
Google is moving towards a mobile-first index, which means they will primarily use the mobile version of your site to determine your rankings. Technical SEO can help you make sure your site is responsive and mobile-friendly.
3. Accelerated Mobile Pages (AMP)
AMP is a Google-backed project that aims to make mobile pages load faster. Technical SEO can help ensure your AMP pages are set up correctly and perform well.
4. Structured Data/Schema Data
Structured data adds information to your website to help search engines understand your content better. Technical SEO can help ensure your structured data is correctly and properly used.
5. Page Speed
Page speed is becoming increasingly important as mobile users expect fast-loading pages. Technical SEO can help ensure your pages are loading quickly and efficiently.
These are just a few of the Technical SEO trends for the future. Keep an eye out for new trends and make sure you are keeping up with the latest Technical SEO changes.
How Can You Use Technical Seo Trends To Your Advantage?
Here are a few ways you can use the Technical SEO trends to your advantage:
No 1. Using voice search optimization to measure your site is easily found when people use voice-activated assistants.
No 2. Make sure your site is responsive and mobile-friendly to accommodate the mobile-first index.
No 3. Use AMP pages to load faster on mobile devices.
Implement structured data to help search engines better understand your content.
No 4.Improve page speed to keep mobile users happy.
By following these Technical SEO trends, you can give your online business a b oost. Stay up-to-date on the latest trends so that your site can always perform at its best.
How Can You Measure The Success Of Your Technical Seo Strategy?
There’s no right answer to this question – it depends on your specific business and goals. However, some general metrics can give you a good idea of how well your technical SEO strategy performs.
To start with, take a look at your website’s traffic. Are you seeing an increase in organic traffic? If so, that’s a good sign that your technical SEO efforts are paying off. You can also look at individual pages and see how they perform in search results. Do you see more clicks and higher rankings for key pages? Again, this is a positive indicator.
You can also measure the success of your technical SEO strategy by looking at other key metrics, such as bounce rate, time on site, and conversion rate. If you see improvements in these areas, it’s a good sign that your technical SEO is working.
Ultimately, the best way to measure the success of your technical SEO strategy is to look at your bottom line. Do you see more sales or leads? If so, then your technical SEO efforts are paying off!
Don’t Have Time To Do Everything? Hire A Technical Seo Expert
If you’re serious about making your online business a success, then hiring an expert is a must. The right Technical SEO specialist will have a deep understanding of how search engines work and how to optimize websites for them. They will also have experience with a wide range of SEO tools and techniques. SEO is an ever-changing field, so it’s important to hire someone who is always up-to-date on the latest trends and changes.
So, all in all, with SEO specialist help, you can ensure that your website is optimized for search engines and can rank highly in search results. It will give you a huge boost in traffic and help you to achieve your business goals. So what are you waiting for? Contact us if you want to take your online business to the next level. The team of Profitiya is eagerly waiting to help you in any way we can.
Who Are We?
Profitiya is a full-service digital marketing agency that helps small businesses achieve their online marketing goals. We offer various services, including website design, search engine optimization, social media marketing, and more. We have over 6 years of experience in the digital marketing industry, and we’re dedicated to helping our clients succeed online.
You can learn more about us or book a free consultation to talk to us about your business challenges.
About The Author
With a deep understanding of SEO and a commitment to transparent communication, we guide you through the ever-changing digital landscape by ensuring your brand gets the attention it deserves. We believe in the power of helpful content and staying up-to-date with the latest industry trends to provide timely updates for your website. Trust Profitiya’s team to be your partner in achieving online success!