Brikl BV

Case Study:

Brikl BV

Brikl is a B2B eCommerce business specializing in Promotional Products and PromoStandard’s award winning, located in Belgium, enlisted Profitiya Marketing Agency’s SEO services in April 2022 to boost its qualified traffic, inbound leads, and sales from all relevant channels.

The business is all about setting up online shops and microstores for sports teams. Brikl helps suppliers to set up their online store in 15 minutes and The business is operating in three countries (United States, Belgium, and Thailand).

The Challenge:

Brikl was looking to improve its sales primarily through organic reach. The website appeared on Google SERP but no clicks. The challenge was to improve its CTR specifically and get more organic reach with a goal of 1000+ organic clicks per month.

As the Brikl’s primary business keywords have very low volume and higher difficulty. Here are three major keywords.

Keyword	Volume	Keyword Difficulty
Retail eCommerce Software	50	80
Micro Stores	40	45
Micro Team	140	74
Team Stores	800	52
Online eCommerce Store	30	81
Storefront Website	100	92

The Execution:

Brikl was facing numerous SEO challenges especially about canonical tags, UI/UX and even main services pages without meta tags.

Firstly we analyzed the website to come up with basic ideas and the site's architecture.
Ran a deep audit and found 1000s of missing items, useless javascript files, extra CSS files, and more.
Found and fixed pages with crawl depth of more than 3 to assist google bots to crawl pages easily.
Performed extensive keyword research for blogs offering guide about microstores and teamstore setups.
Created subdomain for blogs to share content separately.
Creating CTAs to every post coz each post refers to primary service guide.
Would give credit to Priority SILO Structure, definitely.
Core Web Vitals is significant ranking factor and worked on it to make it maximum (90+/100).
Backlinks using HARO & Blogger Outreach from the most relevant and High Authority sites.

Results:

As the goal of this project was to improve CTR and organic clicks, here are details:

Organic clicks increased up to 45+%

Average CTR increased up to 41%

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Welcome to Profitiya. Let’s take a long dream drive together to achieve your business goals!